Why You Should Avoid Using QR Codes on Websites and Digital Flyers

QR codes are often misunderstood, and in the context of websites, digital flyers, and social media posts, they simply don’t make sense.

Here's why you should rethink using them:

• The purpose of a QR code is to bridge the gap between offline and online experiences. For example, when you see a QR code on a paper flyer, mailer, TV commercial, or presentation, you can quickly pick up your phone, scan the code, and be instantly directed to a specific webpage. It’s a seamless way to connect the physical world to the digital one.

• If a person is already on your website, Facebook post, event page, or blog on their computer or smartphone, they don’t need a QR code—they are already there! They’re already on the web page you want them to see—no need to scan anything!

• And let’s be honest: how are users supposed to scan a QR code when they’re already viewing it on their digital device?

• Adding a QR code to your digital flyers, social media posts, and website pages only complicates things and adds unnecessary clutter—potentially confusing users. You want them to stay engaged and focused on your content, RSVP for your event, or book your services, etc.—not be distracted by an unnecessary QR code.

Thank you for coming to my TED talk.

To sum up: QR codes are great for offline-to-online connections, but they don’t belong on digital pages or digital graphics. Before you create any digital marketing flyers, graphics, social media or blog posts, etc.) it’s best practice to remove any QR codes and instead make sure all the clickable links provided on the digital page offer a more seamless interaction. Keep it simple. Your audience will thank you for it.

Image: Chester Arnold Study for sub specie aeternitatis, 2014