ABOUT US

 
 

We’re a multidisciplinary design studio and consultancy, passionate about partnering with creative, innovative, up-and-coming businesses. We wear a lot of hats but specialize in web design and business consulting. Founded by Renée Mudd in 2010, we believe that with a solid development strategy and the right team of creatives by your side, you're truly ready to launch your brand confidently into the world.

We love turning ideas into reality!

 
 

Hi, I'm Renée Mudd – your Creative Broker.

Just like how a financial broker connects clients with the resources they need to invest wisely, I connect newbie-businesses with the creative talent needed to launch their brands brilliantly—making entrepreneurial dreams a reality.

With 10+ years of graphic, web, design, creative consultant, and production experience, I've helped hundreds of clients build their dream team and rocket to success. Will you be next?

BOOK A CONSULTATION

 

WHAT WE DO

Business Consulting
Brand Development
Creative Art Direction
Web Design

Marketing Strategy
Web Maintenance
Production
Team Curation

 

BUSINESS & CREATIVE CONSULTING
Helping entrepreneurs with strategy, planning, and creative direction to kickstart or elevate their business.

CONCEPT & BRAND DEVELOPMENT
Guiding clients through the process of building a solid brand foundation, including defining the audience, crafting the brand personality, and developing taglines and messaging.

CREATIVE ART DIRECTION
Providing visual and conceptual direction for branding, design, and marketing efforts, ensuring cohesive and impactful presentation.

WEB DESIGN & DEVELOPMENT
Designing and building custom websites optimized for user experience, including setup, maintenance, and ongoing support.

LAUNCH & MARKETING STRATEGY
Creating strategic plans for launching new products, services, or businesses, as well as developing marketing strategies to reach target audiences effectively.

WEB MAINTENANCE & RE-LAUNCH STRATEGY
Offering ongoing support for website updates, troubleshooting, and re-launch strategies for businesses looking to revamp or refresh their online presence.

PRODUCTION/PRODUCER SERVICES
Overseeing the production process for various creative projects, coordinating with a team of creatives like designers, photographers, and more.

COMMUNITY BUILDING & TEAM CURATION
Connecting clients with a network of industry-specific experts to form a team that supports their business growth and operations, from designers to social media managers.

 

OUR COMMITMENT

TheMuddShop is dedicated to supporting the small business community, as well as those just getting started on their entrepreneurial pursuits. Offering transparency in the marketplace, education on the realities of launching, and improving our approach to environmental and social responsibility. We are committed to designing with sustainability in mind.

 

NAMESAKE

TheMuddShop borrows its moniker from the iconic TriBeCa nightclub, the Mudd Club, which was itself named after Dr. Samuel Alexander Mudd (great-great-grandfather of Founder Renée Mudd) — the physician who tended to a wounded John Wilkes Booth after his notorious act.

Opened on Halloween of 1978, the Mudd Club quickly became a melting pot of the downtown NYC art scene; “an enclave where punks, no-wavers, and A-list musicians mingled amongst the artists, filmmakers, and fashion designers that would define an era in New York City.” From the beginning, the club defied the velvet-rope elitism of Studio 54 and other uptown nightspots. It welcomed a mixture of local loft-dwelling artists and new wave glitterati. What made the 77 White St. so legendary wasn't the excess or pageantry, it was that it welcomed diversity and eclecticism—it consciously set out to be unpretentious. This mash-up is what drives our work here at TheMuddShop to-date.

 

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What truly defined the space on 77 White Street—where a plaque now commemorates the club—despite every description and retelling sounding so damn cool, was that the concept was almost anti-cool, or at least anti-glamour. Yes, the lines were long and there was an element of exclusivity, but the spirit of the Mudd Club was culture-clashing; it was about creating something new, together. As Eric Fretz wrote in his biography about Jean-Michel Basquiat, “It was a different kind of club, the opposite of the 1970s glitzy Studio 54. And unlike CBGB’s and other punk clubs, it was not just a music venue. People went there to mix with other patrons, to be part of the scene, and to be seen. – Anthony Pappalardo

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This ain't no party, this ain't no disco,
This ain't no fooling around
This ain't no Mudd Club, or C.B.G.B.,
I ain't got time for that now

– Talking Heads, Life During Wartime

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If C.B.G.B. was grungy and gritty, and Studio 54 was all glitz and glitter, the Mudd Club was the artier, more avant-garde alternative to both of them. – Rebecca Wodham